Mercedes-Benz USA

Animated Product Presentation.

In March 2015, Mercedes-Benz Vans USA introduced the Metris, the US version of the new Vito, to the US market at the US commercial vehicle show "The Work Truck Show" in Indianapolis. For the launch presentation, held to a professional audience of commercial vehicle buyers and –outfitters, eder GmbH conceived an animated product presentation on behalf of Mercedes-Benz, which presents the technical advantages of the new Metris in seven chapters.

Since the Metris has some unique product features in its class, these product highlights should be presented in an easily understandable way and at the same time at an emotionally and visually high quality level. In the final presentation application all animations and scenes can be controlled interactively. The product highlights can be individually highlighted according to customer group.