Kung Fu Panda likes Fiat Panda.
As 3D visualization professionals, we have been commissioned by FCA and in collaboration with Armando Testa Agency, with the production of a TVC cross promotion for the start of the current movie hit "Kung Fu Panda 3". In the 30-second TV commercial, the likeable Kung Fu Panda humorously raves about the advantages and features of the Fiat Panda. The spot was broadcasted in Italy and Portugal in Spring 2016.
Our CGI expertise and our experience in vehicle visualization were the perfect base for this project. For the conception and realization of the Fiat Panda in the spot, we took care for the mood board including the light and motion concept, the complete 3D model creation, rendering and compositing. The production was implemented in direct collaboration with DreamWorks Animation (Los Angeles/USA).