Trucks, made for...you!
Made for... power, efficiency, design, comfort, work, performance. The MAN TGS/TGX Trucks support their driver in his work so perfectly, it almost feels like they were made especially for him. eder created and presented a concept for the image film for the IAA Commercial Vehicles 2016, that got to the heart of this message and convinced MAN immediately. The visualization of the "Made for..." attributes in clear and powerful images proves itself. Whether on the large screens of the MAN exhibition booth in Hanover or on the MAN website.
Storytelling and the concept details of the film, real film shooting of the driving sequence in Croatia, 3D animation of the truck interiors, motion graphics, setting and final editing of the film all from a single source: eder ensured with this full service concept that the original creative-idea didn't fall on the wayside during the production process - and MAN was thrilled by the professional implementation.