First there were five
Photo typesetters, repro retouchers and artwork producers: yes, they were still around when Inno Eder became self-employed with eder repros Offset Repro GmbH and four employees.
That was a long time ago, at Siemensstrasse 14 in Ostfildern-Scharnhausen.
Our first scanners
Monsters of early technology
‘Hell’ and ‘Crossfield’, old-school scanners, move in with us. We say: vive la révolution! This is going to revolutionise the industry. We are already entering the digital pre-press stage.
Premiere: first award
The brochure with the dull name ‘Bauer 77’ wins us our first award at the tenth International Brochure Competition hosted by the Berlin Advertising Association. The customer was the Esslingen-based company Eberhard Bauer, now Bauer Gear Motor.
Over the next few decades, we become proud award collectors.
On the company’s tenth anniversary, we move one intersecting road along into our completed company building, where we still work today. A whopping 1,700 m2 of operating space! Room for our first digital technology, a darkroom and press-proofing! The staff, which has since swelled to 55 employees, now finally has enough room.
Even then, continuous growth was already a mark of eder’s success. From 1982, this was flanked by another new building: our photographic studio.
A home of our own
More elbow room
Electronic image processing
Anybody remember ChromaCom?
In the mid-1980s, our newly acquired ChromaCom image processing system was the last word in image processing, offering a huge disk memory of up to 300 (in words: three hundred) MB. We’ll explain the procedure again, for old times’ sake:
on the central workstation, the Combiscope, the EIP operator (now an extinct profession) positions images in a layout and undertakes digital colour corrections and retouching.
Premiere: from Apple to printing
Take a hike, people of Stuttgart!
Constantly heading out into the future: we are now processing images digitally with the Apple Macintosh IIFX. First product: the hiking guide ‘Schönes aus der Natur unserer Heimat’, with the cute hamster on the cover, published by Stuttgarter Hofbräu.
In May, we register an invention with the patent office that slots perfectly into the colourful world of advertising in the 1990s: the ederMCS process, developed by Inno Eder and his technical director, which brings dazzling colours into printing. An invention born of passion that goes far beyond mere ‘business’.
eder MCS 4c+Blau
Department of the future
Internet is new terrain
We’re 18 years ahead of Angela Merkel when we establish EderNet. Driven by our curiosity about the future, we have correctly assessed the potential of the Internet. With the first media databases, database publishing solutions and editing systems, media IT immediately becomes an important service in our portfolio.
Inno Eder sets the course: he hands over control of his company to three managing directors: his sons Andreas and Michael Eder, and Robert Laub, who has already been part of the team for five years. This triumvirate has proved highly effective right up to the present: direct communication channels and short decision-making processes make us fit for the future – an important basis for our consistency and innovativeness.
We set sail for big-city life in the new millennium with a new location in Berlin. Then it’s one after the other: we open a new office in Hamburg in 2005, and in Munich in 2009. This ensures that we are very close to our customers.
CGI: images without a camera
"Was that really done just on a computer?"
We push ahead and are one of the pioneers in introducing computer-generated imagery into advertising: photo-like images, but visualised on a computer. Images of BMW vehicles kick off the process. A historic moment for us: CGI now becomes the basis of almost everything that we do.
Premiere: the configurator
Make a wish!
The second generation of the Mercedes-Benz Sprinter: no matter whether a panel van, crew cab or platform vehicle is required, the product variants are unmanageable. We supply our first vehicle configurator, enabling Sprinter buyers to run through all possible options.
New logo, new image
Barely recognisable: the pre-press-stage company from the 1960s has transformed into an agency. And that’s what we call ourselves from now on. We are focused on three core areas: product data management, media production and product visualisation, and IT-supported media systems. Our output: creation, interactive content and film animation, much of which was inconceivable in the 1960s. This is matched by our new logo, the dynamic pixel group.
eder goes international
To the motherland of design
We are rethinking our location strategy: where do a lot of racy red cars come from? Correct! That’s where we want to go: we set up an office in Italy. We follow our globally operating customers into their foreign markets. Parts of our team do the groundwork for us from abroad.
Our first trainee retires
How time flies!
Young, full of energy, curious about his training and on his way to becoming a first-class reproduction photographer: that is how Wolfgang Wiltschek arrived here. 46 years later, we bid him a tearful farewell as he retires. We have trained 162 apprentices since 1969. Our conscientiousness and reliability in this task have always remained the same – unlike the training vocations themselves.
Awards, awards, awards
Our favourite wall decoration
Naturally, we are proud of our 56 awards. They are stood in our foyer – inconspicuously. Framed certificates are hung up in rows next to each other in the small meeting room. And we also fondly remember the awards ceremonies for the Red Dot Communication Design Award, the Automotive Brand Contest Award and the media service provider of the year award.
The first half is complete
50, but no signs of greying
Because advertising is colourful, dazzling, eye-catching – and so are we and our work. There will be many, many more first times before our centenary celebrations. The past drives the future forwards. Many customers have been placing their trust in us for over 25 years, some for as many as 40 years.
We are ISO 27001 certified. Our customers’ data are in good hands with us. An important step for us.
A great deal is set to happen
We can hardly wait!
We don’t know what the future will bring either, but it’s looking good, because
our success has been based on continuous growth since the 1960s.
New business areas await us: we are poised to implement innovations such as real-time visualisation, Big Data and artificial intelligence in punchy advertising. We remain curious and passionate.
Our prognosis: growth, new terrain, excitement.
Welcome to the future!
Back to the present