Just in time for the premiere of the cinematic hit Kung Fu Panda 3, the eder animation team was commissioned to produce a cross promotion TV ad.
In 30 seconds, the friendly Kung Fu Panda humorously introduces the benefits and characteristics of the Fiat Panda, with which it shares its name. The ad ran in Italy and Portugal in spring 2016.
The ad was produced in direct collaboration with DreamWorks Animation in Los Angeles, USA.
When it came to developing and implementing the concept for the Fiat Panda in the ad, we were responsible for the mood board, including the lighting and movement concept, all 3D model preparation, rendering and compositing.
The international, independent jury of experts awarded the presentation of the Fiat Panda in the Campaign category.