Through a media pool developed by us, digital media data is entered in a central database. The products require certain basic data such as EAN codes, validities, front views, 2D views of consumption and shipping units, etc. and are constantly updated – for example, in promotional campaigns of individual retail chains.
The Media Pool is centrally hosted by us and currently offers about 1,800 users permanent access to all products and POS materials. The individual media assets are generated automatically for each product. This factor is crucial to ensure that over 16 million media assets per year are available immediately and can be published.