Happy 60th birthday, MINI!

3,05m LONG

1,41m IN WIDTH

In 1959 a small car had its world premiere: 3,05 meters long, 1,41 meters in width and a weight of about 600 kilograms. The British brand celebrates its 60th anniversary all over the world this year – Down Under as well. Within three weeks we created a Web-Special Intro in full-CG for MINI Australia, that pays tribute to the British heritage of the brand.



The creative concept, that shows the three most important decades of the development of MINI, was worked out by us. The viewer starts in the 60s of England and discovers the course of time in surroundings and cars. The project was made completely by computer, corresponding placed props of the 60s, 90s and today let the viewer experience past and present.

Thanks to our long expertise in product data management, we were able to model the first two MINI models despite the missing CAD-data.

Looks fantastic!

– Rosanne Ooi, Integrated Marketing Manager, BMW Group Australia



The incomparable go-kart feeling and innovative spatial use fills an increasing fan club with enthusiasm for many years. As an innovative agency for product communication we work together for many years as well and create high-quality media content for MINI.

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